In this opening address, conference Host, Luke Brynley-Jones, will set out the latest developments in social customer service.
From the rise of messaging and chatbots, through developments on Twitter, Facebook, Instagram and Snapchat, he will provide a whirlwind introduction to the essential knowledge every forward-thinking brand needs to know.
Highlighting the innovative practices and processes of cutting-edge companies, he will examine the degree towards which social customer service is now truly integrated with voice, chat and messaging, in particular, and whether claims of ‘omnichannel’ are well founded or remain a figment of customer expectations.
