Founder and CEO at Our Social Times. Luke is one of the UK’s most experienced and best known social media consultants. A passionate advocate of the “socialisation” of business and the need for online customer engagement, Luke combines a clear, strategic approach to marketing with a wealth of first-hand experience.
Back in 2000, before Facebook, Twitter, YouTube or Myspace existed, Luke was working with global organisations to enable them to develop thriving online communities and blogs. Having worked with brands, celebrities, start-ups and SMEs, Luke is a recognised authority on how social media is changing the world of business.
In 2000 Luke co-founded the UK’s first social media consultancy, advising brands such as British Airways PLC, YMCA and Christian Aid on how to create sustainable online engagement. In the past 15 years he has developed and launched over 40 online communities and social networks, including etribes.com, the photo-sharing and blogging community, and Trutap, a mobile social network that grew to 400,000 members.
Luke is best known for his expertise in social media monitoring, management and measurement. An advisor to social media management dashboard, MarketMeSuite, he is a regular blogger for eConsultancy, Call Centre Helper and The Wall, among others.